Hi, I'm James.

I help teams fix slow, messy frontends and ship faster.

VP Software Engineering • React • Design Systems • Performance

Currently Head of Frontend at a UK insurer. Available for a small number of freelance projects.

When to bring me in

Built a Next.js site and custom CMS.

Dynamic Next.js campaign site and write-to-MP API and tool.

Wordpress theme development.

Most of my recent work has been leading frontend engineering at Policy Expert — scaling teams, improving architecture, and building shared systems.

I embed with teams and focus on unblocking engineers, simplifying systems, and delivering visible progress quickly.

I'll review your site/app and suggest practical improvements. No pressure to continue.