Frontend audit (one-off)
A practical review of your frontend architecture, performance, and team workflow. You get a clear set of priorities, not a huge document.
Hi, I'm James.
I help growing teams stabilise and scale their frontend, part-time.
Head of Frontend Engineering level support for teams feeling frontend pain.
Email meWays to work together
Part-time support (retainer)
I embed with your team for 5-10 hours a week to unblock engineers, steady delivery, and help you make better frontend decisions.
Short-term project work
Focused help to get a specific piece of work over the line, like a design system rollout, performance reset, or frontend architecture cleanup.
Problems I solve
- Your team is shipping, but every frontend change feels risky and slower than it should.
- You have good engineers, but no clear frontend direction across apps and shared components.
- The design system exists, but adoption is patchy and product teams are drifting in different directions.
- Performance keeps showing up in complaints and backlog tickets, but never gets properly fixed.
- You're scaling the team and need senior frontend leadership before you can hire it full-time.
Proof and experience
Built a campaign platform in Next.js with a custom CMS to create a fast, cost-effective content-driven website.
Delivered a dynamic campaign site and write-to-MP flow, combining clear UX with a reliable backend integration.
Led WordPress theme engineering work and advised on content migrations, DDOS support and style direction.
Most of my recent work has been at Policy Expert, where I lead frontend engineering across teams. That includes scaling delivery, improving architecture, and building shared systems that teams actually use.
How I work
I work as part of your team, not as a detached advisor. I focus on unblocking engineers, simplifying systems, and helping you make sensible frontend decisions that hold up as you grow.
Get in touch
Happy to take a quick look and share some thoughts.